Air Ride Technologies brought out its latest suspension kits, which feature its tapered sleeve 'bags. | 
Dunlop Tires had perhaps the most ingenious marketing campaigns at the show. Not only did we see hundreds of guys walking around with the Dunlop tire tread shaved into their scalp, but a brave few even got a Dunlop tattoo and a shot at winning a free set of tires. Crazy! | 
Midwest Image's own Mike Cotton made it out to SEMA with his '80 Chevy square-body, even if it wasn't quite finished. But, the LS6 small-block and N20 looked oh-so-good, and as soon as he's finished with this monster, you can bet we'll be there with our cameras. |
We drooled all over World Products' new Merlin X aluminum engine blocks. Can you imagine having big-block torque with small-block weight in the front of your pickup? We get tingly just thinking about how good a polished engine block would look inside ours. | 
One thing that always makes us excited about going to SEMA is the beautiful ladies. And the best part is that they will actually let you take pictures of them, too! Here, the girls of Pirelli show us their stuff. |  |