OK, so this red '96 Chevy Silverado has nothing to do with a Cold-War submarine. But you can sink it the same way you sink a sub - let the air out of the reservoirs! That's how Bill Watson of Horn Lake, Mississippi, lays the frame of his Chevy. Bill knew he wanted to customize his truck and hang out in the show scene. He took the truck to Clyde at Silver Star Customs, where the rear leaves and front bumpstops were removed to make room for almost 12 inches of frame-laying suspension drop. From there, Bill set forth to fit an Escalade front clip, handles, and an '02 Deville third brake light to the truck. Katrina (Bill's wife) was patient for the two years it took to complete the build. We're not sure if she knows how much it cost to build the truck, but when asked, Bill says $50,000 dollars is what it would take to build a duplicate.

Bill was almost done with the truck when he decided to set his sights on the Relaxed Atmosphere show in September 2004. As the show date neared, Bill realized he probably wouldn't make it. He called his friend Shane Pecock, whom he knew had a cool center console. When Shane arrived, Bill got Shane really drunk and convinced him to pull his console out and strip it down so Bill could paint and reupholster it to make the show. It took only 13-1/2 hours to complete the entire interior.

Shane and Bill worked hand in hand to fab and fit the new interior to the truck. Buster's in Bartlett, Tennessee, shaved off the stake holes in the bed, prepped the interior, and finished the Slim Top tonneau for paint. After shooting the truck DuPont Victory Red, the tribal flames were laid out. With the tape in place, the spray gun was filled with House of Kolor's Kandy Tangerine Orange and the tape was filled with the heavy-flake-filled paint.

Bill explains that his son was a major inspiration for building the custom hauler. He wanted to involve his family with the fun to be had at shows and in the custom truck seen. It's a clean build that deserves respect. Good job, Bill, we'll see you at the next show.

Special Thanks
Wife Katrina: For not tearing Bill's head off because he didn't do his share of the family duties during the build

Shane Pecock: For the long hours helping to customize the interior

Pizza-Pizza (aka Fat Greg): For keeping the crew well-fed during the course of the build

Clyde at Silver Star Customs: For all the tech help

Big Ronny, Lil' Joey, and Medium Mike: For all their efforts

Jeff at Memphis Auto: For helping put together a rockin' sound system

Son Bryan Mitchell: For inspiring Bill to do the job right