When you're in the business of customizing haulers, you need a trademark. A symbol that speaks to your company's abilities and talents is best done through self-promotion. Showtime is more like showdown to the owners of the shops, and builders alike, who pump out customs, proving their worth. Brad Moss, owner and operator of Wicked Metal Werks in Russellville, Kentucky, is one of those builders. After close evaluation of his '98 GMC dualie, it's quite obvious that he is familiar with this principle.

Clean and smooth describes this hauler best. To get an appearance this smooth, Brad shaved and flushed the handles, antenna, cab lines, upper body line, third brake light, bed stake pockets, all exterior lights, gas cap, and taillights. Grafting the '00 Denali front clip to the dualie nicely updates the front end. A set of Caddy taillights was frenched into the bed; this is a common, but effective, mod. A Sir Michaels steel roll pan was smoothed into the flush-mounted, tonneau-covered bed. The load area is constructed of polished-aluminum diamond plate. Slanted inner bedwalls make room for the rig's tire clearance and the arsenal of pumps and hydraulic rams that control the suspension system.

Red's hydraulics were fitted to the undercarriage of the heavy hauler. The front and rear hydro-controlled suspension lays the mammoth frame on the ground. A quick hop to ride height is just a push of a button away. Setting the height was achieved through Belltech's drop spindle knuckles and springs up front; a custom C-notch and Belltech's rear flip-kit, hangers, and shackles dropped the rear. With the stance dialed in, hides and hooves were needed to finish the exterior appearance. Six 19-inch APP Thunder II rims stuffed in Nitto 235/35 NT 555 were set under the hauler.

The heavy hauler was covered in House of Kolor Kandy Colbolt Blue. The inside received the same amount of attention that the fuselage received. All the interior plastic was removed from the truck, and then sanded. Not one portion of the corners or buttons was missed on the plastics. Removing all the texture from the interior pieces was a lengthy job, but the end result is sweet. A shot of feather fill made the plastic like glass. After more sanding, the candy gray-and-blue pigment was laid over the interior components to tie it into the exterior color scheme. Hydraulic controls stick up out of the center console, and billet bright work was injected into the mix. Inserts in the dash and door panels complement the billet steering wheel, pedals, and diamond-plate floor mats cut from the same material used in the bed.

Even the motorized Kicker amps that disappear under the rear seat were polished and shot with Kandy Blue. A large portion of 1,800 watts pump juice to the four 15-inch subs in the pie-cut blow-through bass box mounted in the bed. All the mid and upper frequencies are emitted through Kicker 6-1/2-inch splits. Supplying the signal for amplification is a Clarion VRX 815 head unit with built-in monitor. The CD/DVD player transmits video to the two Clarion 6-inch monitors mounted in the front seats' headrests. Street Wires and stingers supply the sound system with plenty of amp deliverance with little resistance. The stock gray-leather seats were given blue inserts, which blend nicely into the custom interior.

Motivating the hulk is GM's direct-injection 454 big-block engine. Enhancing the performance of the big-breathing motor is an Air Max intake, a dual exhaust, and a limited-slip differential with 4:10 gears. Having a high-caliber custom doesn't mean you need a lot of obnoxious graphics or a nonfunctional interior. When it's a high-quality hauler you're after, less is more. This clean machine is a testament to that.