Colorado Custom's '03 Dodge Ram Hemi "Image" Truck To Debut At Sema 2003Colorado Custom, manufacturer of billet aluminum-alloy wheels, says it will unveil its '03 Dodge Ram Hemi King Cab project vehicle at the 2003 SEMA Show. The official DaimlerChrysler "image" truck will be exhibited in a vehicle display area sponsored by Primedia.

The project will showcase the Dodge Ram as a bold and powerful "boy's toy" for guys who "do more" with life. It will be accompanied by a matching custom motorcycle, designed and built by Covingtons Cycle City (Woodward, Oklahoma). Carrying out the Hemi legend, Colorado Custom will give the Ram and custom bike a black and classic Charger Green two-tone paint scheme. The Ram bed and cab will be modified to allow the motorcycle to be transported upright in the bed with the tailgate closed.

Colorado Custom will outfit the Ram Hemi with 22-inch billet aluminum wheels. The company also will produce interior and underhood billet aluminum dress-up pieces for the Ram, including fluid caps, switches, knobs, and pedals.

SEMA members contributing to the project Ram Hemi currently include: Stainless Steel Brakes Corporation (performance brakes); Air Ride Technologies (air suspension system); Trenz (grille); Michelin (tires); Xenon (body kit); Elite Customs (long-tube headers); C.G.S. Motorsports (air intake and exhaust); Nitrous Express (nitrous oxide system); Arc Audio (speakers); Clarion (head unit); Audiobahn (LCD screens); Monster Cable (audio/video wiring); House of Kolor (paint); SPAL Advanced Technologies (shaved door handle kit); Infinity Products (carbon-fiber dash trim); Patrick Motor (performance engine upgrades); and Por Boy Kustomx (custom paint scheme).

If you need more information, you can reach Colorado Custom at (877) 805-0659, or visit Colorado Custom online at www.coloradocustom.com.

Green Rollers:Firestone Company-Owned Stores' Efforts Help Collect Almost 1 Million Scrap TiresThanks in major part to the efforts of Firestone's company-owned stores, almost 1 million scrap tires have been removed from parks and roadsides to be recycled into a variety of new uses as part of Keep America Beautiful's (KAB) Great American Cleanup 2003.

During this event, more than 918,000 tires were collected for recycling. This represents a 143 percent - or more than double - increase from 2002's efforts, which yielded 377,000 tires collected, and was the highest increase of all recycling efforts during the 2003 campaign. This also represents one of the largest private collections in a single volunteer campaign, according to the Rubber Manufacturers Association (RMA), which served as an educational partner with Keep America Beautiful. BFRC is a subsidiary Bridgestone Americas Holding Inc., which is a long-standing and active member of the RMA.

During the 2003 event, company-owned stores across the country participated in locally organized clean-up, beautification, and community-improvement programs. Company-owned stores served as drop-off locations for scrap tires and worked with their respective cities' local KAB affiliates to remove scrap tires from area parks and waterways. More than 3/4 of the collected and recycled tires have received a new life. They have been or will be used as playgrounds and tire swings as well as in erosion control for gardens and for interstate crash barriers, among other productive uses.

For more information on Firestone, visit www.mastercareusa.com; for more on Keep America Beautiful, visit www.kab.org.

New Airbagged Benz Crossover to Be Built in 'BamaTen years after the location was decided on, the DaimlerChrysler site in Tuscaloosa, Alabama, is going to be extended and prepared for production of the new Grand Sports Tourer (GST). The future Mercedes model combines the features of existing vehicle concepts such as the Saloon, the Estate, and the sport utility vehicle (SUV). The Grand Sports Tourer, which will go into production at the start of 2005, will, alongside the successful M-Class, be the second model Mercedes-Benz produces in Tuscaloosa.

The Grand Sports Tourer comes with six- or eight-cylinder engines, the 7G-TRONIC seven-speed automatic transmission with available electronically controlled four-wheel drive, and an AIRMATIC DC pneumatic suspension. No word on the full range of bling that corporate is planning, though we can see it on 24s, laying frame.