ExxonMobil Develops Low SPlAsh Diesel Engine Oil for DaimlerChrysler's New Diesel Particulate FilterExxonMobil announced that a cooperative technology project with DaimlerChrysler has resulted in the development of a new low-sulphur, -phosphorus, and -ash - low SPAsh - diesel engine oil that, when coupled with DaimlerChrysler's new maintenance-free diesel particulate filter (DPF), reduces automotive emissions.

ExxonMobil worked closely with DaimlerChrysler on the development criteria that its new filter required of the engine oil and consequently produced a lubricant with specifications that met the desired requirements.

The innovative technological development of filter and oil meets EU 4 (European Union) automotive emission regulations a year before they become effective in 2005, and sets an industry benchmark for the reduction of soot, hydrocarbons, and nitrogen-oxide emissions.

DaimlerChrysler's new maintenance-free diesel particulate filter was launched in September at the Frankfurt Autoshow. The new filter is currently available as a customer option on Mercedes-Benz diesel automobiles in Europe. The new Mobil-branded Low SPAsh oil will be the factory fill in these automobiles and will be commercially available in late 2003 as part of the family of Mobil-branded engine oils.

Sunday! Sunday! Sunday!Hemi Ram Tows 700hpCrate-Motored Hemi Ram Sport Truck Magazine Project Truck to 2003 SEMA ShowWe had to publish this image of our 700hp, 740 lb-ft Hemi Ram project truck on its way to the 2003 SEMA show. The brand-new '04 Hemi Ram Quad Cab sported our flamed Superior Automotive-built Hemi crate motor. Our staffer, Gary Blount, reports that the new Hemi Ram Quad Cab pulled its older brother from L.A. to Las Vegas almost as easy as if the fullsize load was a pair of jet skis. We'll give you all the details on our flamed streeter in a future issue of Sport Truck.

Toyota Announces Pricing for All-New '04Tundra Double Cab PickupToyota Motor Sales U.S.A. Inc. announced Manufacturer's Suggested Retail Prices (MSRPs) for the newest member of its truck family, the '04 Toyota Tundra Double Cab.

MSRPs for the Tundra Double Cab 4x2 range from $25,645 for an SR5 to $29,270 for the upscale Limited grade. Four-by-four Double Cabs have a base MSRP of $28,975 for the SR5 and $32,600 for the Limited grade.

The base MSRP for the '04 Tundra Access and regular cab models remain unchanged from '03. The MSRP for Tundra 4x2 models range from $15,955 for the V-6 five-speed manual regular cab to $27,825 for the V-8 automatic Limited Stepside Access Cab. The MSRP for the Tundra 4x4 models range from $23,875 for the V-8 automatic SR5 regular cab to $31,165 for the V-8 automatic Limited Stepside Access Cab.

Once Again, GM Goofs the Name Slang ThangIn a social faux pas reminiscent of exporting the Chevy Nova to Mexico, General Motors says it is renaming the Buick LaCrosse marketed in Canada because the term la crosse is slang for masturbation in Quebec. This must prove that autoerotic imagery just doesn't sell automobiles.

Cummins Exclusive Diesel Engine Supply Agreement Extended by DaimlerChryslerCummins Inc. recently announced that it has extended its exclusive supply agreement with DaimlerChrysler Corporation's Chrysler Group for diesel engines used in the Dodge Ram heavy-duty pickup truck. Specific terms of the agreement were not disclosed. However, our sources say the agreement includes consideration of Cummins as a supplier for the diesel engine after-treatment system as well as for collaboration on future diesel engine technology.